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Sales & E-commerce / Workbook
E-commerce Unit Economics Workbook
Calculate what remains after landed product, platform, payment, fulfillment, returns, support, and acquisition costs.
What is inside
A working file—not a teaser.
01Landed-cost inventory
02Transaction and fulfillment costs
03Return and support allowance
04CAC, break-even ROAS, and scenarios
BEST FOR
Deciding whether a product can support paid growth.
NOT DESIGNED FOR
Using revenue or gross margin as a substitute for contribution margin.
PERMITTED USE
Use and adapt the blank public edition inside your own business. Do not resell it as a standalone template or imply professional review that did not occur.
How to use it
Make it yours
Remove anything that does not apply. Add facts, owners, evidence, and dates.
Get the right review
When tax, legal, mortgage, employment, security, or compliance stakes are involved, use a qualified reviewer.
Want help applying it?
Bring the completed template—not a blank meeting.
We can review the facts, identify what is missing, and scope only the work that requires judgment or execution.
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